Q3. Define Financial Management and its importance? Explain the duties performed by a finance manager?


Q3. Define Financial Management and its importance? Explain the duties performed by a finance manager?
Ans. Business concern needs finance to meet their requirements in the economic world. Any kind of business activity depends on the finance. Hence, it is called as lifeblood of business organization. Whether the business concerns are big or small, they need finance to fulfil their business activities.
In the modern world, all the activities are concerned with the economic activities and very particular to earning profit through any venture or activities. The entire business activities are directly related with making profit. (According to the economics concept of factors of production, rent given to landlord, wage given to labour, interest given to capital and profit given to shareholders or proprietors), a business concern needs finance to meet all the requirements. Hence finance may be called as capital, investment, fund etc., but each term is having different meanings and unique characters. Increasing the profit is the main aim of any kind of economic activity.
Finance may be defined as the art and science of managing money. It includes financial service and financial instruments. Finance also is referred as the provision of money at the time when it is needed. Finance function is the procurement of funds and their effective utilization in business concerns.
The concept of finance includes capital, funds, money, and amount. But each word is having unique meaning. Studying and understanding the concept of finance become an important part of the business concern.
Financial management is an integral part of overall management. It is concerned with the duties of the financial managers in the business firm.
The term financial management has been defined by Solomon, “It is concerned with the efficient use of an important economic resource namely, capital funds”.
The most popular and acceptable definition of financial management as given by S.C. Kuchal is that “Financial Management deals with procurement of funds and their effective utilization in the business”.
Howard and Upton : Financial management “as an application of general managerial principles to the area of financial decisio-making.
Thus, Financial Management is mainly concerned with the effective funds management in the business. In simple words, Financial Management as practiced by business firms can be called as Corporation Finance or Business Finance.

Finance is the lifeblood of business organization. It needs to meet the requirement of the business concern. Each and every business concern must maintain adequate amount of finance for their smooth running of the business concern and also maintain the business carefully to achieve the goal of the business concern. The business goal can be achieved only with the help of effective management of finance. We can’t neglect the importance of finance at any time at and at any situation. Some of the importance of the financial management is as follows:
Financial Planning
Financial management helps to determine the financial requirement of the business concern and leads to take financial planning of the concern. Financial planning is an important part of the business concern, which helps to promotion of an enterprise.

Acquisition of Funds
Financial management involves the acquisition of required finance to the business concern. Acquiring needed funds play a major part of the financial management, which involve possible source of finance at minimum cost.

Proper Use of Funds
Proper use and allocation of funds leads to improve the operational efficiency of the business concern. When the finance manager uses the funds properly, they can reduce the cost of capital and increase the value of the firm.

Financial Decision
Financial management helps to take sound financial decision in the business concern. Financial decision will affect the entire business operation of the concern. Because there is a direct relationship with various department functions such as marketing, production personnel, etc.

Improve Profitability
Profitability of the concern purely depends on the effectiveness and proper utilization of funds by the business concern. Financial management helps to improve the profitability position of the concern with the help of strong financial control devices such as budgetary control, ratio analysis and cost volume profit analysis.

Increase the Value of the Firm
Financial management is very important in the field of increasing the wealth of the investors and the business concern. Ultimate aim of any business concern will achieve the maximum profit and higher profitability leads to maximize the wealth of the investors as well as the nation.
Promoting Savings
Savings are possible only when the business concern earns higher profitability and maximizing wealth. Effective financial management helps to promoting and mobilizing individual and corporate savings.
Nowadays financial management is also popularly known as business finance or corporate finances. The business concern or corporate sectors cannot function without the importance of the financial management.
Finance functions deal with the functions performed by the finance manager. They are closely related to financial decisions. In the course of performing these functions, finance manager takes several decisions and performs various important functions:
 Financing decisions
 Investment decisions
 Liquidity decisions
 Dividend decisions

Financing decisions
Financing decisions relate to the composition of relative proportion of various sources of finance. The sources could be:
(a) Shareholder’s Fund: Equity Share Capital, Preference Share Capital,Accumulated Profits.
(b) Borrowing from outside agencies: Debentures, Loans from Financial Institutions.
Financial management weighs the merits and demerits of different sources of finance while taking financing decision. Irrespective of the choice of source, be it singular or a combination of both, there is a cost involved. The cost of equity is the minimum return the shareholders would have received if they had invested elsewhere. Borrowed funds cost involves interest payment.Both types of funds, thus, incur cost, and this is the cost of capital to the company. Hence, it can be said that the cost of capital is the minimum return expected by the company.
Financing decisions relate to the acquisition of such funds at the least cost. In order to calculate the specific cost of each type of capital, recognition should be given to two dimensions of cost:
 Explicit Cost
 Implicit Cost
A firm's explicit costs are the actual cash payments it makes to those who provide resources. Explicit costs are rent paid on land hired, wages paid to the employees, and interest paid on capital. In addition to this, a firm also pays insurance premium and taxes and sets aside depreciation charges.
Explicit cost of any source of capital may be defined as the discount rate that equates the present value of funds received by the firm net of underwriting costs, with the present value of expected cash outflows. These outflows may be interest payments, repayment of principal, or dividend. It can also be stated as the Internal Rate of Return a firm pays for financing.
Implicit costs are the opportunity costs of using resources owned by the firm or provided by the firm's owners. To the firm, the implicit costs mean the money payments that self-employed resources could have earned in their best alternative uses.
In all financing decisions, a firm has to determine the capital structure, i.e. composition of debt and equity.
Debt is cheap because interest payable on loan is allowed as deduction in computing taxable income on which the company is liable to pay income tax to the Government of India.
Normally, a finance manager tries to choose a pattern of capital structure which minimizes the cost of capital and maximizes the owner’s return. An investor in a company’s shares has two objectives for investing:
 Income from capital appreciation (capital gains on sale of shares at market price)
 Income from dividends
The ability of the company to offer both these incomes to its shareholders determines the market price of the company’s shares.
Financing decision involves the consideration of managerial control, flexibility and legal aspects, and regulatory and managerial elements.
Investment decisions
To survive and grow, all organisations have to be innovative. Innovation demands managerial proactive actions. Proactive organisations continuously search for innovative ways of performing the activities of the organisation. Innovation is wider in nature. It could be:
 Expanding by entering into new markets.
 Adding new products to its product mix.
 Performing value added activities to enhance customer satisfaction.
 Adopting new technology that would drastically reduce the cost of production.
 Rendering services or mass production at low cost or restructuring the organisation to improve productivity.
These innovations change the profile of an organisation. These decisions are strategic because they are risky. However, if executed successfully with a clear plan of action, investment decisions generate super normal growth to the organisation.
A firm may become bankrupt if the management fails to execute the decisions taken. Therefore, such decisions have to be taken after taking into account all the facts affecting the decisions and their execution.
There are two critical issues to be considered in these decisions. They are:
 Evaluation of expected profitability of the new investments.
 Rate of return required on the project.
Dividend decisions
Dividends are payouts to shareholders. Dividends are paid to keep the shareholders happy. Dividend decision is a major decision made by the finance manager.
Dividend is that portion of profits of a company which is distributed among its shareholders according to the resolution passed in the meeting of the Board of Directors. This may be paid as a fixed percentage on the share capital contributed by them or at a fixed amount per share. The dividend decision is always a problem before the top management or the Board of Directors as they have to decide how much profits should be transferred to reserve funds to meet any unforeseen contingencies and how much should be distributed to the shareholders. Payment of dividend is always desirable since it affects the goodwill of the concern in the market on the one hand, and on the other, shareholders invest their funds in the company in a hope of getting a reasonable return. Retained earnings are the sources of internal finance for financing of corporate’s future projects but payment of dividend constitute an outflow of cash to shareholders. Although both -expansion and payment of dividend - are desirable, these two are in conflicting tasks. It is, therefore, one of the important functions of the financial management to constitute a dividend policy which can balance these two contradictory view points and allocate the reasonable amount of profits after tax between retained earnings and dividend. All of this is based on formulation of a good dividend policy.
Dividend policy influences the dividend yield on shares. Dividend yield is an important determinant of an investor’s attitude towards the security (stock) in his portfolio management decisions.
The following issues need adequate consideration in deciding on dividend policy:
 Preferences of shareholders – Do they want cash dividend or capital gains?
 Current financial requirements of the company.
 Legal constraints on paying dividends.
 Striking an optimum balance between desire of shareholders and the company’s funds requirements.
Liquidity decisions
The liquidity decision is concerned with the management of the current assets, which is a prerequisite to long-term success of any business firm. This is also called as working capital decision.
The main objective of the current assets management is the trade-off between profitability and liquidity, and there is a conflict between these two concepts. If a firm does not have adequate working capital, it may become illiquid and consequently fail to meet its current obligations thus inviting the risk of bankruptcy. On the contrary, if the current assets are too enormous, the profitability is adversely affected. Hence, the major objective of the liquidity decision is to ensure a trade-off between profitability and liquidity. Besides, the funds should be invested optimally in the individual current assets to avoid inadequacy or excessive locking up of funds. Thus, the liquidity decision should balance the basic two ingredients, i.e. working capital management and the efficient allocation of funds on the individual current assets.
In other terms, liquidity decisions deal with working capital management. It is concerned with the day to-day financial operations that involve current assets and current liabilities.
The important elements of liquidity decisions are:
 Formulation of inventory policy
 Policies on receivable management
 Formulation of cash management strategies
Policies on utilization of spontaneous finance effectively

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  2. the objective of financial management is to make informed decisions that enhance the value of the firm and maximize shareholder wealth over the long term. By focusing on profitability, growth, risk management, and cost optimization, financial managers strive to achieve sustainable competitive advantage and long-term success for the organization.

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